Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Southend-on-Sea
Few towns have names that describe them as perfectly as Southend-on-Sea. The south-facing seaside town is located just over 30 miles (50 km) from the centre of London, where the Thames Estuary meets the North Sea. As towns go, it has relatively large population, well over 100,000, and as well as being a seaside resort, it is home to one of the six airports serving London, the other five being Heathrow, Gatwick, Luton, Stansted and City. As well as the airport, the town is also served by two railway lines and excellent road infrastructure, and the town thrives throughout the year with shopping, entertainment and sport going on.
Southend is traditionally a destination for people from South England, but especially London, to go for a holiday, short break or day out by the sea, and at the height of summer the streets, esplanade and beach are full of fun-seekers.
Because of the large static population and the diversity of the economy, Chief Marketing Officer jobs quite often come up in Southend-on-Sea. The town has a large town centre and there are trading estates dotted around, with many of the big-name retail brands having a presence here.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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