Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hertfordshire
Sharing a border with Bedfordshire, Buckinghamshire, Cambridgeshire and Essex, as well as Greater London, Hertfordshire is one of the Home Counties.
It is a popular location for commuters to the capital, with mainline rail services to Euston Station and the Metropolitan line. It also offers a wealth of choice for those seeking Chief Marketing Officer vacancies.
During its long history, Hertfordshire was home to the Romans and Normans; in the Industrial Revolution the region benefited significantly from its proximity to London and its population increased dramatically.
Settlements within Hertfordshire include Hertford, Hitchin, Hemel Hempstead, Watford, and Letchworth, which became the world's first garden city in 1903. What's more, Stevenage was the first to redevelop as part of the New Towns Act 1946.
Since the 1920s, Hertfordshire has played an important part in the British Film Industry, with a number of studios in Elstree. Television programmes such as Big Brother UK and EastEnders are filmed there, while Leavesden Studios has been responsible for the filming of blockbuster franchises like Harry Potter and James Bond.
In addition, a variety of well known companies have headquarters or large facilities in Hertfordshire in industries ranging from retail to pharmaceuticals and hospitality to aerospace. These include Tesco, GlaxoSmithKline, JD Wetherspoon, BAE Systems, T-Mobile, Ocado, Camelot, TK Maxx, Costco and Balfour Beatty.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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