Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Buckinghamshire
One of the London Home Counties, Buckinghamshire also shares a border with Berkshire, Oxfordshire, Bedfordshire, Hertfordshire and Northamptonshire. It's a popular choice for those seeking Chief Marketing Officer vacancies and offers a wealth of opportunities - for those who wish to live and work in the area, or commute to the capital.
During the industrial revolution, the region was known for its lace making and it's said that Queen Victoria used the delicate material for her pillows. After the arrival of the railway, furniture and paper production both took off in Buckinghamshire and heavy industry like the manufacture of train carriages was also big business.
Indeed, the 19th century was extremely lucrative for Buckinghamshire, and evidence of this can still be seen today in the many beautiful Victorian buildings that are spread across the county.
These days, Buckinghamshire's economy is mainly based in the service sector and studies have shown that it's one of the best places to live in the UK, with one of the highest life expectancies and some of the best school results in the country.
The region is still used for a lot of agricultural production, while furniture manufacture and pharmaceuticals are also major sources of employment.
What's more, the world-famous Pinewood Studios are located in Buckinghamshire. This studio has been the location of filming for a variety of big-name productions, including several James Bond films, the Superman franchise, Batman Returns and scenes from Peter Jackson's The Hobbit.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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