Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Milton Keynes
Situated in Buckinghamshire, Milton Keynes is a new town that was designated in 1967. At the time, it was selected due to its more-or-less equal distance from Birmingham, London, Leicester, Cambridge and Oxford.
Before it was a new town, however, Milton Keynes was a village - and one with an intriguing history. Early settlements in the area date back to the Iron Age, while other inhabitants over the centuries included Romans, Normans and the Anglo-Saxons.
Today, Milton Keynes comprises a number of communities. Bletchley, for instance was an important location during the second world war - it was home to the Government Code and Cypher School, where Alan Turing (often called the father of computer science) helped to crack the Enigma code. Meanwhile, Bradwell Abbey was a Benedictine Priory and was an economic hub prior to the Dissolution of the Monasteries.
For anyone seeking Chief Marketing Officer opportunities, there are a number of big names that call the region home. These include The Open University, Abbey National, Buckingham Foods and Argos. Coca-Cola has a large manufacturing site in Milton Keynes, producing Capri-Sun and Monster Energy products, as well as bulk products for distribution to companies like McDonald's.
In addition, organisations that promote sustainable energy - such as the National Energy Foundation and the National Home Energy Rating Scheme are located in Knowlhill, along with the National House Building Council, a number of law firms, graphics design companies and warehousing facilities.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us