Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bedfordshire
Bordering Cambridgeshire, Northamptonshire, Hertfordshire and Buckinghamshire, Bedfordshire is a ceremonial county in the East of England. Its southernmost point is around 25 miles from central London and it offers a number of opportunities for those seeking Chief Marketing Officer roles.
The region comprises prominent towns and cities like Bedford, Dunstable and Leighton Buzzard. Until the late 19th century, Bedfordshire's economy was mainly based in agriculture - particularly sheep farming, while the textile industry and lace manufacture were also important.
In the mid-1800s, as the Industrial Revolution took hold and the railways improved across the county, some heavy industry came to the area, but this was mainly brewing and the manufacture of farm instruments. On the whole, the region remained mainly agricultural.
During the 20th century, the population of towns like Bedford grew rapidly. Today, an array of well-known companies have headquarters or large facilities in Bedfordshire. These are based in a number of sectors and include Autoglass, Kingspan Off-site, Jordans Cereals and Vauxhall Motors.
London Luton Airport is located in Bedfordshire and airlines operating from this transport hub include EasyJet, Monarch Airlines and Thomson Airways.
As well as having millions of passengers pass through its gates every year, Luton Airport also processes a significant amount of cargo for companies like DHL Express, Varig Logistica and Atlantic Airlines.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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