Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Peterborough
Situated in the east of England, around 75 miles north of London, Peterborough is a cathedral city on the River Nene. As a centre of new business, the region has seen a significant amount of growth and it's a good choice for those seeking Chief Marketing Officer roles.
For much of Peterborough's history it led a quiet existence as a market town. When the abbey was re-classified as a cathedral in 1541, Peterborough became a city and started to expand.
The start of the Industrial Revolution, as well as the arrival of the railway, further boosted Peterborough's economy and by the mid-19th century, products like ironwork, bricks and elastic webbing were manufactured here.
A corn exchange was founded in 1860 and a beet sugar factory opened in 1926 - British Sugar maintains its headquarters in nearby Woodston, although production has moved to other locations.
In 1932, Perkins Engines was established to manufacture diesel engines and a variety of other industrial machinery companies also called the area home. Today, businesses in the manufacturing sector include Baker Perkins, Indesit and Peter Brotherhood.
The financial sector is also a thriving part of the local economy, with organisations like Norwich & Peterborough Building Society, BNP Paribas, Barclays Personal Investment Management, Diligenta, BGL and Churchill Insurance all having offices in Peterborough.
What's more, Peterborough is a hub for environmental industry and innovation, with companies like Natural England and the Environment Agency being based here.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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