SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Peterborough
Situated in the east of England, around 75 miles north of London, Peterborough is a cathedral city on the River Nene. As a centre of new business, the region has seen a significant amount of growth and it's a good choice for those seeking SEO Specialist roles.
For much of Peterborough's history it led a quiet existence as a market town. When the abbey was re-classified as a cathedral in 1541, Peterborough became a city and started to expand.
The start of the Industrial Revolution, as well as the arrival of the railway, further boosted Peterborough's economy and by the mid-19th century, products like ironwork, bricks and elastic webbing were manufactured here.
A corn exchange was founded in 1860 and a beet sugar factory opened in 1926 - British Sugar maintains its headquarters in nearby Woodston, although production has moved to other locations.
In 1932, Perkins Engines was established to manufacture diesel engines and a variety of other industrial machinery companies also called the area home. Today, businesses in the manufacturing sector include Baker Perkins, Indesit and Peter Brotherhood.
The financial sector is also a thriving part of the local economy, with organisations like Norwich & Peterborough Building Society, BNP Paribas, Barclays Personal Investment Management, Diligenta, BGL and Churchill Insurance all having offices in Peterborough.
What's more, Peterborough is a hub for environmental industry and innovation, with companies like Natural England and the Environment Agency being based here.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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