SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bedford
Bedford is a town of about 80,000 people situated in the heart of England, about halfway between London and Leicester. With its surrounding towns the population of the urban area tops 100,000, but it remains a relatively small town as county towns go. (In case you were wondering, it’s the county town of Bedfordshire.) The town has a largely rural past, but the growth in population has seen the usual diversity of small industries, retail and local government spring to life, and this is where the majority of the town’s employment comes from.
The world of TV, especially in the 1970s, would not have been the same without the Bedford influence. Sitcom stars Ronnie Barker and John le Mesurier were both born in the town, and much of Some Mothers do ’Ave ’Em was filmed in the town. Bedford also produced sometime Countdown maths genius and all-round numerically astute adder-upper Carol Vorderman.
As the largest town surrounded by several hundred square miles of countryside and within commuting distance from Milton Keynes, Northampton and Luton, Bedford has become something of a hub in the region. This does mean that sometimes SEO Specialist positions come up to fill the town’s natural need for procurement, logistics and supply chain managers and executives.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us