SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Stevenage
Located about 28 miles (45 km) directly north of the centre of London, Stevenage was one of the new towns that were planned after the Second World War to provide new lives for those whose homes and livelihoods had been shattered in the Blitz. As with other towns such as Milton Keynes, Hemel Hempstead and Crawley, it was built on an existing village, although the infrastructure had to be upgraded. Stevenage boasted a pedestrianised town centre, the first purpose-built one in the UK, although ironically it was cars that would go on to put Stevenage on the map …
The town is well connected, with the A1(M) skirting its west side and the East Coast Mainline having a stop in the town. Luton airport is just to its west and Stansted is 16 miles (27 km) to the east. There’s a good deal of light industry in Stevenage, mainly concentrated in two industrial estates in its north-east and south-west corners, and these employ a good deal of its population.
The town has produced a number of top-ranking sportspeople in its recent history. Aston Villa, Manchester United and England winger Ashley Young was born there, and golfer Ian Poulter was born just outside the town in the neighbouring town of Hitchen. But in pole position is Lewis Hamilton, the local boy who started his career racing remote controlled cars before rising through the ranks and becoming Formula One world champion in 2008 for McLaren.
As with most of the purpose-built new towns, whose infrastructure was designed in the motoring age, Stevenage has attracted a healthy cross section of industries. With all the raw materials and finished products to move around, and a local population of around 90,000 to serve, SEO Specialist positions are not unusual in the town.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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