SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Hertfordshire
Sharing a border with Bedfordshire, Buckinghamshire, Cambridgeshire and Essex, as well as Greater London, Hertfordshire is one of the Home Counties.
It is a popular location for commuters to the capital, with mainline rail services to Euston Station and the Metropolitan line. It also offers a wealth of choice for those seeking SEO Specialist vacancies.
During its long history, Hertfordshire was home to the Romans and Normans; in the Industrial Revolution the region benefited significantly from its proximity to London and its population increased dramatically.
Settlements within Hertfordshire include Hertford, Hitchin, Hemel Hempstead, Watford, and Letchworth, which became the world's first garden city in 1903. What's more, Stevenage was the first to redevelop as part of the New Towns Act 1946.
Since the 1920s, Hertfordshire has played an important part in the British Film Industry, with a number of studios in Elstree. Television programmes such as Big Brother UK and EastEnders are filmed there, while Leavesden Studios has been responsible for the filming of blockbuster franchises like Harry Potter and James Bond.
In addition, a variety of well known companies have headquarters or large facilities in Hertfordshire in industries ranging from retail to pharmaceuticals and hospitality to aerospace. These include Tesco, GlaxoSmithKline, JD Wetherspoon, BAE Systems, T-Mobile, Ocado, Camelot, TK Maxx, Costco and Balfour Beatty.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us