SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bedfordshire
Bordering Cambridgeshire, Northamptonshire, Hertfordshire and Buckinghamshire, Bedfordshire is a ceremonial county in the East of England. Its southernmost point is around 25 miles from central London and it offers a number of opportunities for those seeking SEO Specialist roles.
The region comprises prominent towns and cities like Bedford, Dunstable and Leighton Buzzard. Until the late 19th century, Bedfordshire's economy was mainly based in agriculture - particularly sheep farming, while the textile industry and lace manufacture were also important.
In the mid-1800s, as the Industrial Revolution took hold and the railways improved across the county, some heavy industry came to the area, but this was mainly brewing and the manufacture of farm instruments. On the whole, the region remained mainly agricultural.
During the 20th century, the population of towns like Bedford grew rapidly. Today, an array of well-known companies have headquarters or large facilities in Bedfordshire. These are based in a number of sectors and include Autoglass, Kingspan Off-site, Jordans Cereals and Vauxhall Motors.
London Luton Airport is located in Bedfordshire and airlines operating from this transport hub include EasyJet, Monarch Airlines and Thomson Airways.
As well as having millions of passengers pass through its gates every year, Luton Airport also processes a significant amount of cargo for companies like DHL Express, Varig Logistica and Atlantic Airlines.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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