SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in East Suffolk
An administrative county of England that was abolished in 1974, East Suffolk was combined with West Suffolk and Ipswich to form the new county of Suffolk in East Anglia.
Evidence from archaeological sites suggests that people have been living in the region since the Neolithic Age. It was also occupied by the Romans for around 300 years. One of the most important ancient sites in the UK - Sutton Hoo - dates from the 6th century and contained an Anglo-Saxon ship burial and a number of other artefacts that are now on display at the British Museum, in London.
From the Middle Ages, the region's economy was mainly based on building boats, as well as rope and sail making. During the 16th and 17th centuries, East Suffolk also relied on salt making and the wool trade, while a number of mills were also opened, at least one of which was operated by the tides and is still in working order today.
These days, East Suffolk's economy is mainly service-sector based. The Port of Felixstowe is the UK's largest container port, while companies based in the area include Birds Eye frozen foods and OrbisEnergy.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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