SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Lowestoft
On the north-eastern tip of Suffolk, 7 miles (11 km) south of Great Yarmouth and 21 miles (33 km) south east of Norwich, is the port town of Lowestoft. The town has a long history as a fishing and freight port town, and some of the earliest evidence of settlement in the UK has been found here. Unfortunately, the town's location and its harbouring of vessels and materials for the war efforts meant that it was bombed and shelled during both world wars, as was the case with many towns on the east coast.
Lowestoft got its railway link in the 19th century and this helped the town to boom as its trawlers' catches could be taken away to the cities quickly. The railway also stimulated other industry to set up there, as it made imports and exports simple by land and sea. Until the 1990s there were several multinational companies in the town, but they have largely gone now, and tourism plays a vital role – Lowestoft does have very attractive sandy beaches. Another well known industry was Lowestoft porcelain, which was among the finest in the world in its day.
It is not uncommon for SEO Specialist jobs to become available in Lowestoft and the surrounding area as the docks are still active, even if they are not at the same level as they were fifty years ago. There is still a major Birds Eye factory in the town, and the headquarters of Hoseasons Holidays is located there. Much employment comes from the oil and gas industries, too, and recently Lowestoft has become a key site for the manufacture of renewable energy equipment, from solar panels to offshore wind turbines. There is a population of around 65,000 and several ,moderately populated towns along the coast, which can all add up to a reasonably active logistics and supply chain sector.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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