SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Surrey
Located in the South East of England, Surrey shares borders with Kent, East and West Sussex, Hampshire and Berkshire, as well as Greater London, making it one of the Home Counties.
There are many large towns and villages in Surrey - such as Woking, Guildford, Ewell, Epsom and Redhill - making it a suitable choice for those seeking SEO Specialist opportunities. What's more, with much of the county being considered part of the London commuter belt, it's also a good location for those who want to work in the capital but live away from the city.
For much of Surrey's modern history, the region has been known for paper manufacturing and gunpowder. However, these were in steep decline by the early 20th century and new industries took over, such as bicycle and car manufacture.
The McLaren Group, one of the best-known names in automotives, is based here. It has manufacturing and administration facilities in Woking and has also opened a technology centre for research and development.
Some of the region's other top employers include engineering firm WS Atkins, Philips Electronics, Colgate-Palmolive and Ericsson. There's also a large Alexander Dennis factory in the area, which manufactures chassis for buses and fire engines.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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