SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Woking
Woking is a town in London’s commuter belt, about 21 miles (34 km) from the centre of the capital. It is a prosperous town with a population of about 60,000 in the town itself, but its borough as a whole is home to around 100,000. The Kenwood electronics company was founded in the town by, you guessed it, Ken Wood.
The town has international fame thanks to motor sport. It has been home to McLaren racing since the 1980s after moving from Colnbrook near Heathrow Airport. The racing division of McLaren has a fantastic facility for building its Formula One racing cars in the town, and they have recently opened a state-of-the-art factory for building their road cars, one of which wouldn’t leave you much change out of £200,000. Both factories are notable by their cleanliness, which makes the average operating theatre or satellite laboratory look a little grubby.
Woking is well served by road, rail and air, and its hi-tech industries mean that expertise in many fields is often sought. For our part, SEO Specialist vacancies have been filled of late, and development seems to be continuing apace.
There are a couple of notable references to Woking in popular culture. In HG Wells’s The War of the Worlds, it is Horsell Common, just north of the town, where the aliens first land, and the town has a 7m high tripod statue in honour of this distinction. Wells wrote the story whilst staying in Woking. It was also the birthplace of The Jam’s Paul Weller, and was the inspiration for their hit single A Town Called Malice. Comedians Sean Lock and Harry Hill and TV cook Delia Smith were also born here.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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