SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Aldershot
Aldershot is a town that has grown up around the British army. It was a small village surrounded by barely useable land until the Crimean War, when a military base was located there. Within a few years the population had exploded from less than a thousand to around 16,000, which is about half its current population. It is known as the home of the British Army, and several regiments are based there.
The Hampshire town is located about 30 miles (50 km) south west of the centre of London, 7 miles (12 km) west of Guildford and 16 miles (26 km) south east of Reading. It is at the centre of a large conurbation that takes in Farnborough, Farnham, Fleet and Camberley, and together the population is close to a quarter of a million. Immediately to the north of Aldershot is Farnborough, home of one of the UK’s most important air shows, which is both a trade fair for military and civilian aircraft and a public spectacle.
While Aldershot is dominated culturally and, to some extent, geographically by the barracks, there is a static population living in the town and its adjacent neighbours, and there is a diverse range of industry in the area. Logistics and Supply chain professionals looking for SEO Specialist work should therefore find rich pickings in Aldershot. It’s well connected to the transport network, with the M3 passing to its north and a comprehensive rails service. And failing that, you might be able to hitch-hike on a tank.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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