SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Fareham
The market town of Fareham lies towards the south of Hampshire, with Gosport to its south, Portsmouth to the south east and Southampton 10 miles (15 km) to the west. The south east of the town touches Fareham Lake, which forms the port of Portsmouth and Gosport, but at this point it is only navigable by small craft, and the marina has plenty of them on show.
As well as having historic links to the maritime centres to its south and west, Fareham carved out a reputation as a master of the clay-based industries, making bricks, tiles and chimney pots with their distinctive red hue. Although they are used all over the country, the most famous building made of Fareham red brick is the Royal Albert Hall in London.
Fareham is seen as a slightly more upmarket place to live than the port towns and cities nearby. It is well connected by road, rail and sea, and has lots of green space and the beautiful Hampshire countryside to the north. It has also become quite a notable centre for light industry and retail, with several retail areas and a technology park in the town. There could well be opportunities for SEO Specialist jobs in Fareham, and certainly in the seafaring locations within a few miles along the coast. This has always been a region of industry, and it looks set to continue with further investment and development.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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