SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Eastbourne
Many of us will have preconceived ideas about the nature of the Eastbourne identity, and unusually, most of us will probably be about right! It’s a south coast seaside town geared up for tourism, and the demographic is tipped towards the upper end of the age range. We might be surprised by the size of it, however. Its population is around the 100,000 mark, making it a rather large town, and if the demographic spread remains the same, this figure will probably grow as we are now living longer.
As well as families, groups, couples and individuals taking a break in Eastbourne, its Victorian splendour is seen as a bracing backdrop for conferences and AGMs, and it’s a sector the town is pushing quite strongly.
From a logistics, procurement and supply chain point of view, these facts are quite interesting, as it’s not just industry that has a need for moving large amounts of things around. Tourism is a huge consumer of perishable and non-perishable goods, and it all needs storing and distributing with its specific requirements being observed. For this reason, SEO Specialist vacancies crop up from time to time in Eastbourne, so it’s always worth getting in touch if you’re looking for this kind of work here.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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