SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Maidenhead
To the west of London, just as the conurbation is beginning to fragment into more rural country, lies the town of Maidenhead. The town is on the commuter belt to London, whose centre is 25 miles (43 km) to the east, but also serves Reading 11 miles (18 km) to the west and Slough, its eastern neighbour. Maidenhead is served by trains on the London to Reading and Bristol line. The M4 and A404(M) pass to its south, and the A4 Bath Road passes through the town centre. Heathrow Airport is 12 miles (20 km) to the east.
The town appears to have grown around a bridge that was built to replace the ferry across the river in the middle ages, and some architecture from the period remains today, but the railway gave the town a real boost as it began to attract traders and new settlers. At the south eastern tip of the town is Eton Dorney, which was given international fame as the location of the rowing and canoe sprint events.
Although commuting is important to Maidenhead, and much of the local economy depends on it, there is some industry in the town, including software companies, the pharmaceuticals industry and plastics manufacture. The affluent populace, excellent communications to the capital and internationally, and a crop of local businesses mean that SEO Specialist jobs in Maidenhead or the surrounding area are offered relatively frequently.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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