SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Crawley
Located between Brighton and the capital, Crawley is a West Sussex town about 28 miles south of London Charing Cross. It's a great spot for those seeking SEO Specialist vacancies and the town also serves as a commuter hub.
With a history dating back to the Stone Age, Crawley was an important location during the Roman Period, serving as a centre for ironworking and then becoming a market town during the 13th century.
During the Victorian era, the railway came to Crawley. This helped the region to grow and engineering and manufacturing became more prominent - something that continues today.
Indeed, just some of the businesses with factories or other facilities in Crawley include BOC Edwards, Unilever, APV Vent Axia and Thales, a manufacturer of flight simulators.
Crawley is a centre for finance, home to a number of banking, insurance and credit companies such as Deloitte & Touche and B & CE Benefit Schemes. It's also an important location for the transport and communication industry - such as First Choice Holidays, William Reed Group and Metrobus.
What's more, Gatwick Airport, one of the busiest airports in the UK, is situated on the edge of town. Not only does it see more than 30 million passengers pass through its gates every year, it is also a major cargo handler, dealing with freight shipments from around the world.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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