Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Essex
Situated in the East of England, Essex is bordered by Cambridgeshire, Hertfordshire, Suffolk and Kent. It's also a Home County and is considered part of the London commuter belt, making it a great location for those seeking Chief Marketing Officer vacancies.
Largely an agricultural area, for most of Essex's past, it comprised farmland and market towns. Significant development occurred during the Victorian era when the railways arrived.
After the second world war, two new towns - Harlow and Basildon - were created. These were built mainly to provide housing for the growing London population.
These days, the region is still predominantly agricultural, although places like Harlow are known for scientific innovation, technology and pharmaceuticals. Marconi - the world's first wireless factory - had a factory in Chelmsford. Part of the facility is now used by BAE Systems.
Companies based in Essex include Britvic, e2V Technologies, M&G Group and ebm-papst UK. Ford's European headquarters is located in Brentwood, while banknotes are manufactured in Loughton.
Stansted Airport is located in Essex, and it is served by airlines like Ryanair and EasyJet. It also processes cargo from a variety of companies including FedEx, British Airways World Cargo and UPS.
What's more, Lakeside Shopping Centre is one of Europe's largest retail areas. It's located a stone's throw from the north side of the River Thames and includes an indoor mall, as well as an IKEA, B&Q and outlets for Next and Marks & Spencer.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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