Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Basildon
Situated in Essex, around 25 miles from central London, Basildon was established as a new town in 1948. Since then it has been a popular choice for those who commute to the capital on a daily basis, and it is one of the most populated regions in the county. It also offers a range of options for those seeking Chief Marketing Officer vacancies.
Basildon is first mentioned in the Domesday Book, but it remained a fairly small settlement until the 19th century when railway services connected it to other parts of Essex. It wasn't until after the end of WWII that it really began to grow, incorporating nearby Laindon and Pitsea as part of the new town.
These days, Basildon is classified as part of the Thames Gateway and is thus undergoing significant regeneration, with the construction of new homes and work being carried out to town centre and road infrastructure. In 2010, Basildon's own version of the Hollywood sign was erected and the local council is working on a scheme for developing the industrial areas.
For the most part, Basildon's economy relies on retail and the service sector, with the largest employer being the local council. However, a number of larger companies are based here or have large facilities in the region, including IFDS Financial, Ford, SELEX, MK Electric, Konica Minolta and Gardner Aerospace.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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