Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Ipswich
Situated in the county of Suffolk, Ipswich is a lovely place, located on the River Orwell. It's a thriving community, with a stunning waterfront and many historic buildings. Plus there are a number of opportunities for those seeking Chief Marketing Officer vacancies.
As one of England's oldest towns, Ipswich has a history that dates back to the Roman Empire when a fort was built in the vicinity.
The town really began to form, however, during the Anglo-Saxon period and during the seventh and eighth centuries it was an important trading port with Scandinavia and the rest of Europe. The nearby Sutton Hoo archaeological site has been an extremely important place for those interested in studying the life and culture of ancient Britons from this period.
Ipswich was granted its first charter in 1200 and for the next four hundred years, it carried on as a market town and trading hub. During the 1600s it was also a common port for those boarding ships and sailing to the New World.
During the Industrial Revolution and well into the 20th century, Ipswich was known for agricultural manufacturing, with enterprises ranging from sugar beet processing through to motorised lawnmower production.
Today, many of the industrial buildings have been converted to offices and flats, although the port still sees millions of tonnes of cargo pass through every year.
Much of the local economy is now based in the service sector and IT. Adastral Park is a massive business park, home to BT's global innovation and development centre, while other tech companies with offices in the area include Fujitsu, Ericsson, Cisco, O2 and Nokia Siemens.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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