Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in West Suffolk
Established in 1889, West Suffolk was an English administrative county until it was combined with East Suffolk in 1974 as part of the Local Government Act 1972.
Although it's no longer an official county, the various settlements in what was once West Suffolk still offer plenty of options for job seekers looking for Chief Marketing Officer positions. Indeed, just some of the towns and villages include Bury St Edmunds - the former county town of West Suffolk - Sudbury, Newmarket, Haverhill and Mildenhall.
Historically, West Suffolk was known for producing cloth and during the Middle Ages, there was a thriving cloth trade in the region.
Brewing and malting have long been important industries for the region, while sugar beet processing has also given a boost to the local economy.
Greene King - the UK's largest British-owned brewery - was established in West Suffolk in 1799, while smaller names include the Old Cannon Brewery and Bartrums Brewery.
British Sugar was established in 1936 and it has been processing sugar beet for the Silver Spoon brand at a factory in Bury St Edmunds since 1925.
Other notable businesses include chocolate company Hadleigh Maid, biotech firm Genzyme and International Flavors and Fragrances.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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