Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Middlesex
One of the smallest of England's historic counties, Middlesex was abolished in the 1960s and most of the region became part of the Greater London area.
The London boroughs that are today known as Barnet, Ealing, Haringey, Hounslow, Hillingdon, Enfield, Brent, and Richmond upon Thames, were once part of Middlesex. While other counties that absorbed bits of the region included Hertfordshire, Surrey and Berkshire.
These days, the area that was once known as Middlesex is thriving, and it benefits greatly from its proximity to the capital. It's also a great place to find Chief Marketing Officer vacancies.
Most of the economy of the area is based in retail and the service sector. The UK headquarters of McDonald's is located in East Finchley, while other companies that call the region home include GlaxoSmithKline, British Sky Broadcasting, Sega Europe, JCDecaux and Guoman Hotel Management.
Fuller's Brewery is located in Chiswick and Cadbury plc has head offices in Uxbridge. What's more, the region, which is very close to Heathrow Airport, is home to a number of aviation companies including British Airways, Air France, KLM and Menzies Aviation.
Middlesex is also an important location for sport, with two of England's largest sporting arenas - Wembley and Twickenham - within its old boundaries.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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