Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hampshire
A county located on the southern coast of England, and sharing borders with Dorset, Berkshire, Wiltshire, West Sussex and Surrey, Hampshire is the largest county in the south-east and is home to a number of important settlements including Portsmouth, Southampton, Basingstoke and Winchester. It's a good choice for those seeking Chief Marketing Officer vacancies.
People have been living in the Hampshire region for thousands of years, with Neolithic settlers building hill forts and farms in the area. The Celts, Saxons, Angles, Romans and Normans also had communities here.
The port towns of Portsmouth and Southampton have long been important points for trade with the rest of the world, particularly with America in the 17th to 19th centuries. The Titanic set sail for her ill-fated maiden voyage from Southampton in 1912. Today, the city is a major port for cruise ships - it is home to the headquarters of Carnival UK - and it also processes a significant number of cargo and container ships.
Just some of the many companies based in Hampshire today include BAE Systems Surface Ships, IBM, Zurich, The Automobile Association, Motorola and Sony Professional Solutions.
Ford has an assembly plant in Hampshire, which primarily manufactures the brand's Transit models, while the region is also known for its pharmaceuticals, insurance, communications, IT and electronics sectors.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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