Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Fareham
The market town of Fareham lies towards the south of Hampshire, with Gosport to its south, Portsmouth to the south east and Southampton 10 miles (15 km) to the west. The south east of the town touches Fareham Lake, which forms the port of Portsmouth and Gosport, but at this point it is only navigable by small craft, and the marina has plenty of them on show.
As well as having historic links to the maritime centres to its south and west, Fareham carved out a reputation as a master of the clay-based industries, making bricks, tiles and chimney pots with their distinctive red hue. Although they are used all over the country, the most famous building made of Fareham red brick is the Royal Albert Hall in London.
Fareham is seen as a slightly more upmarket place to live than the port towns and cities nearby. It is well connected by road, rail and sea, and has lots of green space and the beautiful Hampshire countryside to the north. It has also become quite a notable centre for light industry and retail, with several retail areas and a technology park in the town. There could well be opportunities for Chief Marketing Officer jobs in Fareham, and certainly in the seafaring locations within a few miles along the coast. This has always been a region of industry, and it looks set to continue with further investment and development.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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