Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Dorset
An English county in the south-west, Dorset shares borders with Devon, Wiltshire and Somerset - it also has an extensive coastline along the English Channel.
Dorset includes a number of towns - like Bournemouth, Christchurch, Poole, Dorchester, Portland and Weymouth - and while the majority of the region is rural, it offers a number of options for those seeking Chief Marketing Officer vacancies.
For much of Dorset's past, the economy was based on agriculture, while mining and fishing were also important industries.
These days, however, things are a bit different in Dorset and the region now relies mainly on the service sector, hospitality and retail. Construction and manufacturing are also important industries, while a number of armed forces facilities are also located here - such as the Royal Armoured Corps in Bovington and the Royal Marines in Poole.
Several large companies can be found in Dorset, including J.P. Morgan and Sunseeker International, which manufactures yachts. Aerospace companies like BAE Systems and Cobham plc have facilities in the region, while Bournemouth University is also a big employer.
Other companies include Dorset Cereals, Fitness First, Merlin Entertainments, Lloyds TSB Insurance and Imagine Publishing.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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