Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Devon
Located in the south-west of England, with coastlines on the Bristol Channel, English Channel and the Celtic Sea, Devon shares a border with Cornwall, Somerset and Dorset.
It is one of the largest counties in England and with settlements including Exeter, Dartmouth, Plymouth and Torbay, there are a number of Chief Marketing Officer positions to be found in Devon.
Devon has been occupied by humans for many thousands of years. Indeed, human remains from as many as 40,000 years ago have been found in the region, while Romans and Anglo-Saxons also called the region home.
In the past, Devon's core industries included farming, fishing and mining, while the seaside resorts brought significant wealth to the area in their heydays.
These days, the region is still heavily reliant on agriculture and dairy, producing products like milk and cheese, as well as the famous Devonshire cream.
A number of well-known companies can be found in the area, including the Wrigley chewing gum company and Beverage Brands, which makes WKD vodka.
The Met Office is also located in Devon, as is the Britannia Royal Naval College and HNBP Devonport.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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