Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bristol
The largest city in South West England, Bristol is a centre of commerce, culture and education and it has long been associated with sea travel, with the Port of Bristol being a major economic boon to the area.
Situated on the Bristol Channel at the mouth of the Avon River, Bristol also shares a bit of the Severn Estuary coastline. By the 12th century, the city was an important point for the shipping industry, especially for trade with Ireland (and later Iceland and France) and it quickly grew to become one of England's largest medieval towns.
Along with Liverpool, Bristol was one of main ports in the UK involved in the Triangle Trade and the list of commodities that were exchanged includes cloth and textiles, glass, fish, wine and grain. As the years passed, other industries began to expand, including manufacturing, engineering and transport.
Today, Bristol is a thriving community with plenty of opportunities for those seeking Chief Marketing Officer vacancies in the area.
One of the city's major employers is Defence Equipment & Support, which works to procure everything from ships and aircraft, through to munitions, technology and communications equipment for the MoD.
Other companies based in Bristol include Bristol Commercial Vehicles, BAE Systems and Orange UK.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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