Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Swindon
A town located in Wiltshire, around halfway between Bristol and Reading, Swindon is a busy place with lots of opportunity for those seeking Chief Marketing Officer vacancies.
The town's early history goes back to a Saxon settlement that was called Suindune in the Domesday Book. For hundreds of years, it mainly subsisted as a market town, with the trade of cattle, corn and other agricultural produce, as well as horse sales.
During the 19th century, the area was known for its railway works, which built and repaired locomotives for the Great Western Railway - a train company that connected the south-west and Wales to London's Paddington Station.
Today, Swindon's economy is mainly based in the retail and service sector and there are a number of large shopping centres in the region.
The town is also home to several big businesses. For instance, Honda and BMW/Mini both have manufacturing sites in the area, while W H Smith's distribution centre and headquarters are also situated in Swindon.
Other companies based in Swindon or with major facilities in the vicinity include Motorola, Dolby, Intel, Nationwide Building Society, Arval and the National Trust.
What's more, Swindon is home to a book depository for Oxford's Bodleian library. The facility has 153 miles of shelving and enough space to house an estimated eight million tomes.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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