Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Oxfordshire
Sharing borders with Warwickshire, Buckinghamshire, Berkshire, Northamptonshire, Wiltshire and Gloucestershire, Oxfordshire is a county in the south-east.
Home to major settlements like Oxford, Witney, Didcot, Chipping Norton and Bicester, the county is a fabulous choice for those seeking Chief Marketing Officer opportunities.
The region has long been an important centre for education, and it is the location of the oldest university in the English-speaking world - and one of the best renowned - the University of Oxford. Established in 1167, these days the institution is responsible for much of the economic growth in the county.
Besides the students and tourism that the university brings to the region, it has also attracted a number of biotechnology businesses. Other large companies in Oxford include publishing houses Oxford University Press and Wiley-Blackwell, while the automotive industry is also thriving, with the headquarters of Morris Motors based in the city, along with a production site for Mini.
Beyond the dreaming spires of Oxford, the rest of the county is also thriving.
Didcot Power Station, for example, supplies energy to the National Grid, while other well-known companies include Kraft Foods, Wychwood Brewery and the Chipping Norton Recording Studios It's also the location of the Diamond Light Source synchrotron - a particle accelerator.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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