Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in High Wycombe
The Buckinghamshire town of High Wycombe might sound like a sleepy village with a cricket pitch and a pub, but it’s actually a large town that’s quite industrialised, especially for a southern town. In the past it has been known as a mill town and a paper making centre, but it is probably its furniture workshops for which it became best known. Thousands of terraced homes were built for the workers, and by the middle of the nineteenth century High Wycombe rivalled the towns around Manchester for its industriousness, but also for its squalor. A major redevelopment was carried out in the 1920s to bring habitation up to modern standards. During the Second World War, RAF Bomber Command was based in the town, and was joined in 1942 by the United States’ equivalent.
Although the actual town of High Wycombe has a population of around 75,000, it is part of an amalgamation of smaller towns whose population totals around 120,000. The town is on the M40, about halfway between the centre of London and Oxford.
High Wycombe might have had its ups and downs economically, but it appears to be on the up at the moment, and Chief Marketing Officer jobs have been found in the area. With excellent road and rail links to London and Oxford, it’s a natural place for a distribution centre. Its status as something of a commuter town also means there’s a lot of movement of goods into High Wycombe.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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