Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Luton
Situated in Bedfordshire, around 30 miles north of London, Luton is a thriving community that is home to a number of big businesses. It is also located in the London commuter belt, meaning those who live here have a wide choice of options when it comes to finding Chief Marketing Officer vacancies.
Since the 17th century, Luton has been known for its hat making industry, and this is a tradition that continues today, although it is now a more niche market.
Vauxhall Motors has been based in Luton since 1905 and its headquarters are still located here. Although the firm's passenger car production has been moved to Ellesmere Port in Cheshire, some commercial vehicles - mainly vans - are still produced at the IBC Vehicles plant.
Other companies based in Luton, or which have major facilities in the city, include AstraZeneca pharmaceuticals, Ernst & Young, Experian, Siemens AG and Whitbread, a hospitality chain.
Luton is also home to one of the main airports that services the London area. It sees around ten million passengers every year and is one of the UK's busiest airports. EasyJet, Ryanair, Thomson Airways and Monarch Airlines are all based here and the airport also processes cargo for Atlantic Airways, BA, DHL, MNG and Varig Logistica.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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