Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Greater London
Home to more than 7.5 million people and covering around 1,500 sq km, Greater London is an administrative division that was created in 1965.
Comprising the City of London, as well as the 32 London boroughs, it is often described as the region inside the M25, although this isn't exactly accurate. What's more, it offers a wealth of choice for those seeking Chief Marketing Officer opportunities.
The centre of the British government, Greater London is home to various official bodies and it's also the financial hub of the country, with just some of the big companies based here including Lloyds, Barclays and Citibank. Other top companies with headquarters or other facilities here include Reuters, Ford, Warburtons, Tate & Lyle, Nestle and John Lewis.
What's more, transportation and shipping are essential for keeping Greater London running. Heathrow Airport is one of the busiest airports in the world, seeing around 69 million passengers a year, as well as a significant amount of cargo.
Meanwhile, several mainline rail companies travel into London and Transport for London helps millions of passengers get across the capital every day via bus, Tube, DLR and tram. There's also the Port of London Authority, which deals with commercial freight on the River Thames.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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