Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Hemel Hempstead
After World War 2, the government set about a programme of building New Towns around the UK to re-house those made homeless by the Blitz. One of the towns built for Londoners was Hemel Hempstead, although a village of the same name had existed there since before medieval times. The town is situated 20 miles (33 km) north west of the centre of London and 10 miles (17 km) south of Luton, with St Albans just to the east.
The town has a shopping centre in the middle, and to the north east there is a large industrial complex called the Hemel Hempstead Industrial Estate. The estate came to worldwide prominence in December 2005 when there was a massive explosion at the Buncefield oil storage terminal. The explosion was supposed to be so loud that it was heard on mainland Europe; the sky glowed and a pall of black smoke covered drifted over London; thousands of properties were damaged. As well as being a depot for forecourt tankers, the depot had pipelines going directly to Heathrow Airport, which had to ration fuel and caused some travel disruption.
The depot was such an important part of the nation’s fuel infrastructure that it was ordered to be rebuilt, and it continues to grow as new parts are brought on stream. The rest of the industrial park continues to rebuild, and the town remains an important element in the UK’s supply system. With such good connections to London by road and rail, and with Luton Airport just up the M1, the town is well placed to continue growing. It’s not unusual for Chief Marketing Officer jobs to come up in Hemel Hempstead, so it’s worth checking with us if you are looking.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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