Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Exeter
Situated in Devon, Exeter is a historic city on the River Exe. It is known as being one of the most profitable locations to base a business, meaning there are many opportunities for those seeking Chief Marketing Officer roles.
People have been living in this area for thousands of years - and the easily navigable river meant that there was a thriving trade with the Mediterranean as far back as 250 BC.
During the Middle Ages, Exeter had one of the largest markets in the south-west and it was also known for its annual fairs, which continued until the 16th century.
At the dawn of the Industrial Revolution, Exeter's industry was mainly based on agricultural products. Water power was used to some degree, but the city was too far from a source of coal to make the most of steam power.
The development of the canal network did, however, help to boost Exeter's prominence, and the Bristol and Exeter Railway opened in 1844, further building the local economy.
Today, Exeter is a bustling city with plenty of retail space, particularly in the Princesshay Shopping Centre. It is also home to a number of big employers, with a several companies employing 1,000 people or more - such as British Telecom, EDF and Flybe.
In 2004, the Met Office relocated to Exeter and this organisation is now one of the largest employers in the region, along with Devon County Council and the University of Exeter. Other companies with a significant presence include Tesco, the Highways Agency and Alcoa Howmet.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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