Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in West Sussex
A scenic county in southern England and, according to the Met Office, the sunniest county in the UK, West Sussex shares borders with Surrey, East Sussex and Hampshire, as well as Brighton and Hove. It also has an expansive coastline on the English Channel.
The county town of West Sussex is Chichester, while other major settlements in the area include Crawley, Bognor Regis, Horsham, Burgess Hill, Littlehampton and Haywards Heath. Indeed, the region offers a variety of options for anyone seeking Chief Marketing Officer positions.
Various large companies are based in West Sussex or have operations in the region. These include Rolls Royce, Roche Diagnostics, Network Technology, BOC Edwards, Novartis and RSA Insurance Group. The Body Shop was founded here in 1976, and is now part of the L'Oreal group.
The local economy also relies on tourism, with visitors coming to enjoy the sunshine and sea air, while the service sector and retail are important as well.
What's more, Gatwick Airport is located in West Sussex. Situated less than 30 miles from central London, it's the capital's second largest international airport and the country's second busiest in terms of passenger traffic. It serves a variety of airlines, including BA, Aer Lingus, EasyJet, Virgin Atlantic and Thomas Cook and processes a significant amount of cargo as well.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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