Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Portsmouth
Although it doesn’t really feel like it when you are there, Portsmouth is technically an island city, indeed the UK’s only one, located as it is on Portsea Island and separated from the Hampshire coast by a 30-metre-wide creek. Geographically, it is about as close as possible to being the perfect natural harbour, with its small inlet hiding the large, navigable Fareham Lake. And needless to say, it is one of Britain’s most influential ports, with a wealth of military and civilian history behind it. The city was heavily bombed during World War II, but was also a key staging post for the D-Day landings in 1944.
Today, Portsmouth is an international port, with ferries and freight leaving its docks for Cherbourg, Le Havre, St Helier and Santander, among others. As with any port, Chief Marketing Officer jobs are abundant thanks to its pivotal role in the international logistics network.
The city is currently booming and undergoing a major redevelopment of its central area, with new housing and shopping centres being built. The military still plays a massive role in the city, with one in ten of its employees linked to the Navy, and the UK’s two aircraft carriers being built there. The European headquarters of IBM is based in the city, as well as he UK HQs of Zurich Financial Services and defence company Northrop Grumman.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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