Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Aldershot
Aldershot is a town that has grown up around the British army. It was a small village surrounded by barely useable land until the Crimean War, when a military base was located there. Within a few years the population had exploded from less than a thousand to around 16,000, which is about half its current population. It is known as the home of the British Army, and several regiments are based there.
The Hampshire town is located about 30 miles (50 km) south west of the centre of London, 7 miles (12 km) west of Guildford and 16 miles (26 km) south east of Reading. It is at the centre of a large conurbation that takes in Farnborough, Farnham, Fleet and Camberley, and together the population is close to a quarter of a million. Immediately to the north of Aldershot is Farnborough, home of one of the UK’s most important air shows, which is both a trade fair for military and civilian aircraft and a public spectacle.
While Aldershot is dominated culturally and, to some extent, geographically by the barracks, there is a static population living in the town and its adjacent neighbours, and there is a diverse range of industry in the area. Logistics and Supply chain professionals looking for Chief Marketing Officer work should therefore find rich pickings in Aldershot. It’s well connected to the transport network, with the M3 passing to its north and a comprehensive rails service. And failing that, you might be able to hitch-hike on a tank.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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