Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Woking
Woking is a town in London’s commuter belt, about 21 miles (34 km) from the centre of the capital. It is a prosperous town with a population of about 60,000 in the town itself, but its borough as a whole is home to around 100,000. The Kenwood electronics company was founded in the town by, you guessed it, Ken Wood.
The town has international fame thanks to motor sport. It has been home to McLaren racing since the 1980s after moving from Colnbrook near Heathrow Airport. The racing division of McLaren has a fantastic facility for building its Formula One racing cars in the town, and they have recently opened a state-of-the-art factory for building their road cars, one of which wouldn’t leave you much change out of £200,000. Both factories are notable by their cleanliness, which makes the average operating theatre or satellite laboratory look a little grubby.
Woking is well served by road, rail and air, and its hi-tech industries mean that expertise in many fields is often sought. For our part, Chief Marketing Officer vacancies have been filled of late, and development seems to be continuing apace.
There are a couple of notable references to Woking in popular culture. In HG Wells’s The War of the Worlds, it is Horsell Common, just north of the town, where the aliens first land, and the town has a 7m high tripod statue in honour of this distinction. Wells wrote the story whilst staying in Woking. It was also the birthplace of The Jam’s Paul Weller, and was the inspiration for their hit single A Town Called Malice. Comedians Sean Lock and Harry Hill and TV cook Delia Smith were also born here.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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