Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bognor Regis
Like most of the seaside resorts in the UK, Bognor Regis (originally simply called Bognor) started out as a self-sustaining fishing village that linked to market towns in the vicinity. The Victorian era saw a massive interest in the health benefits of “sea air” and bathing, and the traditional seaside resort that we know and love today was born. Bognor Regis had a particularly good time of it, becoming a regular haunt of the royals and their entourages, which rendered an air of exclusivity that the other resorts could only dream of. The railway came in the shape of a special branch in the London to Portsmouth line, and Bognor Regis started to attract visitors from without the aristocratic connections, and as time went on and workers’ rights became stronger and wages grew, the resort became a favourite of the holidaying working class.
Located 19 miles (30 km) to the east of Portsmouth, 23 miles (37 km) to the west of Brighton and 4 miles (7 km) south east of the cathedral city of Chichester, Bognor Regis is a relatively small town with a resident population of around 25,000. In the summer months, of course, this swells massively as tourists come to fill the hotels, B&Bs and the famous Butlin’s holiday camp. Many of its inhabitants will commute to the city or nearby towns for work, but the populace is economically active, which is why Chief Marketing Officer jobs might sometimes come up in the town or the surrounding area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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