SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Bognor Regis
Like most of the seaside resorts in the UK, Bognor Regis (originally simply called Bognor) started out as a self-sustaining fishing village that linked to market towns in the vicinity. The Victorian era saw a massive interest in the health benefits of “sea air” and bathing, and the traditional seaside resort that we know and love today was born. Bognor Regis had a particularly good time of it, becoming a regular haunt of the royals and their entourages, which rendered an air of exclusivity that the other resorts could only dream of. The railway came in the shape of a special branch in the London to Portsmouth line, and Bognor Regis started to attract visitors from without the aristocratic connections, and as time went on and workers’ rights became stronger and wages grew, the resort became a favourite of the holidaying working class.
Located 19 miles (30 km) to the east of Portsmouth, 23 miles (37 km) to the west of Brighton and 4 miles (7 km) south east of the cathedral city of Chichester, Bognor Regis is a relatively small town with a resident population of around 25,000. In the summer months, of course, this swells massively as tourists come to fill the hotels, B&Bs and the famous Butlin’s holiday camp. Many of its inhabitants will commute to the city or nearby towns for work, but the populace is economically active, which is why SEO Specialist jobs might sometimes come up in the town or the surrounding area.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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