Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Colchester
One of the UK's fastest growing towns, Colchester is located in Essex, approximately 60 miles from London and 30 miles from Stansted Airport. A popular choice for those who choose to commute to the capital for work, Colchester also offers a variety of Chief Marketing Officer opportunities within its local area.
Colchester is often called the oldest town in Britain, and its market is also one of the oldest in the country. It was granted its first royal charter in 1189 and by the end of the 14th century, it had become an important location for the manufacture of woollen cloth.
Further growth of the textile industry occurred in the late 16th century when Flemish weavers immigrated to the area, bringing with them new methods of cloth making.
With the start of the Industrial Revolution, Colchester's economy began to expand and was no longer based on textiles alone. In 1865, Standard Ironworks was started by James Noah Paxman - this would later become Paxman Diesels.
From the beginning of the 20th century, the textile industry began to decline. These days, the town's economy has shifted away from agriculture and industry, and has moved towards the service sector, although a number of manufacturing facilities still exist in the area.
Many of the top employers in modern Colchester are in the public sector, including Colchester Borough Council, the University of Essex and the local NHS trust.
The IT sector also provides a number of jobs and so does the financial industry. Meanwhile retail is one of the fastest growing sectors in the area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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