Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Great Yarmouth
The Norfolk town of Great Yarmouth is almost the UK’s most eastern place, pipped to the post by a few metres by Lowestoft 8 miles (13 km) to the south. Norwich, Norfolk’s county town, is 18 miles (30 km) to the west. Great Yarmouth has a well earned reputation for being a holiday resort, and it is one of the most popular in the UK. However its hinterland is actually rather industrialised, and is heavily involved with the gas and oil rig industries. Just offshore there is a large wind farm, with 30 turbines harvesting the North Sea breezes.
Like several towns on the North Sea, Great Yarmouth was unfortunate enough to be bombed in both world wars, by Zeppelins, the German navy and the Luftwaffe. Both times the town rebuild to carry on its tourism industries in peacetime. Great Yarmouth has managed to retain its tourism industry where many others have failed, perhaps because it is a diverse town as far as industry is concerned, and the locals use the same amenities as the tourists. Whatever the reason, its 50,000 population, made up of a mix of families and retirees, is reasonably affluent and the town is steadily growing.
The oil rig plant and the gas industry themselves can be great indicators that Chief Marketing Officer work could become available in Great Yarmouth, but the town’s population and its attractiveness to tourists also create an environment where the town has complex logistical needs to be met. With Norwich nearby, opportunities could arise just down the road, too.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us