Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Norfolk
A county in the east of England, Norfolk is bordered by Lincolnshire, Suffolk and Cambridgeshire - the rest of it is surrounded by the North Sea.
There are a number of large communities in the region, which offer plenty of opportunities for those seeking Chief Marketing Officer positions. These include Norwich, the county town, as well as Great Yarmouth, King's Lynn and Thetford.
During its early history, Norfolk was important militarily, as it was vulnerable to invasion. Therefore, many forts were built in the region to defend the coastline.
Norfolk's economy has largely been based in agriculture throughout its past, particularly in sheep farming and wool production. Cereals like wheat and barley, sugar beet and rapeseed are also commonly produced.
A number of large companies are based in Norfolk, or have large facilities here. Aviva is a multinational insurance company that was previously known as Norwich Union. Colman's is also based in Norwich - famous for its spicy English mustard, these days it also produces various sauces and gravies. Bernard Matthews Farms is also situated in the area.
The ports at Great Yarmouth and King's Lynn are both busy locations, particularly for bulk cargo and products like timber and steel. Meanwhile, the New Anglia Local Enterprise Partnership has been established to create an enterprise zone to aid new businesses in the green energy sector.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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