Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Lincoln
The cathedral city of Lincoln has been an important location throughout our island’s history. Iron age settlements have been excavated there, and under the name of Lindum Colonia, it became an key Roman town. It formed the junction of several roads to London, York, the East Coast (present-day Skegness), and the fort of Venonis, near present-day Coventry. The Roman roads still stand out on the map, in the shape of the A46 running south-west towards Leicester, and more notably the north-south running A15 to Scunthorpe, which would follow a perfect straight line all the way were it not for a kink around RAF Scampton, home of the Red Arrows.
The town was largely agricultural until the industrial revolution and the arrival of the railways, which brought many industrial entrepreneurs to the city. One of the companies that was to set up in Lincoln was William Foster & Co., which would go on to design and build the first tanks in their Lincoln factory during the First World War. Much of this heavy industry is no longer in existence in the city, following a series of conglomerations and takeovers, although there is still a large Siemens works and gas turbines remain the largest single source of employment in the city. Most of the old engineering plants have now been converted into small manufacturing, IT and service industries.
The university and tourism are important attractions for jobs and visitors, and there are several out of town retail parks around the city. It is a beautiful city to live and work in, so if you’re on the lookout for a Chief Marketing Officer job in Lincoln, look no further than Cast UK.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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