Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Nottinghamshire
A county located in the East Midlands, Nottinghamshire shares borders with South Yorkshire, Lincolnshire, Derbyshire and Leicestershire.
Those seeking Chief Marketing Officer roles in the region will have plenty of options to consider, particularly in the larger settlements like Mansfield, Newark-on-Trent and Worksop.
Nottingham, the traditional county town, is the biggest settlement in the area, with the largest population. It also usually ranks within the top 10 highest GDPs per capita in the country. However, the county council is based in West Bridgford.
For much of its past, the region thrived on agriculture and textiles. Nottinghamshire is probably best known for its famous fictional resident, Robin Hood. Indeed, the legend of the man who robbed from the rich to feed the poor is the major reason for the region's high rate of tourism. Meanwhile, the local economy also relies on the service sector and retail.
What's more, a number of large companies have headquarters or major facilities in the region. Boots the Chemist was founded in Nottingham in 1849 and its head office is still there. Others include E.ON UK, Gala Group, Siemens, Speedo, Games Workshop, Experian, Reuters and Capital One.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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