Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Ashford
The Kent town of Ashford was traditionally a market town and stop-off point for London to Folkestone or Dover travellers. Although it has a moderately large population of around 65,000, it is by far the largest settlement for 20 miles in any direction, and remains an important shopping town in the region, especially now that it has a designer outlet to accompany its several shopping districts.
It is the railways that have played the largest part in Ashford’s history since the nineteenth century, however. The town served as an important hub for trains to London (50 miles, or 80 km, to the north west), Tonbridge, Hastings, Folkestone and Canterbury and this brought trade and population to the town. But Ashford’s link with the railways became international when it was made a stop on the Eurostar line to France in 1996. The town now has at least five distinct trading and industrial estates, some of which are located there mainly thanks to its excellent links with London and the Continent.
Ashford has always been a busy town but the Eurostar line coming to town has made it a key element in Britain’s transport infrastructure. Ashford is also well connected by road, with the M20/A20 that links Folkestone/Dover and London passing by Ashford’s eastern borders. This all adds up to a positive picture for anyone seeking Chief Marketing Officer jobs in Ashford or the surrounding area.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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