Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Royal Tunbridge Wells
As the name suggests, Royal Tunbridge Wells gained its popularity as a place to take on mineral spring water which in days gone by was believed to have health benefits. Like several other spa towns across the nation, this soon attracted well to do folk with disposable income to visit and take the waters, particularly during the nineteenth century, although in this case the spa status began rather earlier. Roads and eventually railways would allow greater numbers of people to come, and the population grew as hotels and other services sprung up to accommodate and pamper them. From an early stage, Royal Tunbridge Wells was designed to be architecturally striking, and it remains so today.
Nowadays, however, the importance of the spa and the waters is negligible to the local economy, although the tradition started by it, and which earned it the Royal prefix, remains important to the town’s atmosphere. Royal Tunbridge Wells is a wealthy town with almost zero unemployment, and although it has thriving financial and tourism industries, acts as a commuter town for London. Part of its success is its relative isolation from other large settlements, which makes it a draw for all the villages in the region. The centre of London is 30 miles (50 km) to the north west, and about the same distance to the south is the South Coast.
Such towns, where tourism and commuting are dominant, might not seem like ideal candidates for Chief Marketing Officer jobs, but wherever there is an affluent population and a half-decent transport network, they do occasionally emerge, usually with a retail employer.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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